22 February 2012
A band of cracks
Lionel Messi leading the new campaign for Pepsi Max in the UK. The crack of the Barça have been chosen along with stars of the Premier League to promote the brand of drinks. Next to him, Lampard, Drogba, Wilshere, Kun Aguero, Fernando Torres and DJ Calvin Harris puts the spot rate. Together they formed the band, with Messi in the center.
With the name 'Kick in the mix', the firm presents a fusion of football and music. "Music is a big part of the game and hobbies, so it seems very normal to unite" Messi said on the initiative. Coming soon, video. (via MD)
Pepsi Campaign 2010