21 December 2011

Xavier Martin, communications new director for Barça

Xavier Martin, until now CEO TAPSA Communication Agency, has been appointed communications director for the FC Barcelona, ​​announced today at a press conference the secretary and spokesman of the Board, Toni Freixa.

Martin, Barcelona communications professional of 46 years, and was linked to the club to be part of the sports committee and will lead the mission of one of the areas that have undergone more changes since Sandro Rosell became president.

"We must reinforce our intention to improve in all areas of the club," said Freixa, who explained that as well as perform signings for the first team, so do to the executive bodies of the entity.

Martin is replacing Kitty Calatayud, who will remain with the department of communication. Calatayud has been at the forefront of this responsibility in 2011, having been appointed in January.

With the arrival of the president Sandro Rosell, in the summer of 2010, was named communications director Pere Jansen, who currently is director of the club's social area. At the last meeting of the board of the year, have also taken a series of measures on control of the entries in the movement of equipment.

In the Champions League match against Milan, between 2,000 and 2,500 tickets available for 4700 had ended Barca fans in the hands of Milan. After conducting an internal investigation has indicated that Freixa found that a considerable amount of tickets had been collected by a single individual.

To prevent this from occurring again, the club announced that partners measures as may be collected only eight inputs each, and the collection of them will face. In addition, the partners under 5 years are not eligible for party tickets outside the Camp Nou, and only send tickets to overseas partners to those who are counted out of Spain. "This way we ensure that the partners enjoy the entries and we can avoid practices that does not include the club's constitution," said Freixa. (via AS)